The UK's Digital Cannabis Clubhouse
Mellow Pages was established as a digital haven for the UK cannabis community. A space where enthusiasts from cannasseurs to the canna-curious can come together to access community shared knowledge, data and insights that advocate for informed cannabis consumption.
Backed by a group of investors with a passion for cannabis, our goal was to design and develop an active online hub that gathers data and produces content, specific to UK cannabis culture. Mellow Pages stands as the go-to digital cannabis clubhouse in the UK.
From refining the initial concept and creating a comprehensive business plan, on the back of which we were able to successfully conclude the initial fundraise, MTP has been involved at every step of this journey.
Shaping Mellow Pages into a thriving digital cannabis hub encompassed a series of strategic steps, working in close collaboration with the product owner and management groups. The project commenced with a series of immersive sessions focused on the initial task to raise funds to develop and launch an MVP. During these sessions, we intricately refined the concept for the platform with decisions informed by the market trends and user analysis. To design and build a successful platform it was imperative that we delved deep into understanding the dynamic demand for Mellow Pages within the UK cannabis landscape.
Once we honed the business plan and created an impactful product presentation, these foundational materials became our launchpad. This marked the inception of our initial fundraising campaign, which was executed with remarkable precision and concluded successfully within a span of just three months. This infusion of funds provided the pivotal catalyst for the project's advancement.
After the initial fundraise was closed, our product design and engineering teams embarked on a journey to design, architect, develop and rigorously test the platform over a period of 16 months. The beta testing phase was then concluded ahead of the public launch, which took place in April 2023.
An exceptional aspect of this project lay in the complexity of encouraging the community to contribute data. This required an intuitive user experience (UX) that encouraged users to share their experiences. Subsequently, Mellow Pages undertook the intricate task of automating the collection, validating process and curation of the community data and publish it in a way that made it meaningful and insightful for other users.
Through strategic collaborations, meticulous execution, and innovative design, the Mellow Pages platform unfolded as a remarkable testament to our commitment to creating an impactful digital ecosystem for the UK cannabis community.
Initial meeting with ownership group to understand concept
Concept refinement, business plan, investment strategy
ongoing product refinement and support services
Series A fundraise
There is no power for change greater than a community discovering what it cares about. This is our mantra at Mellow Pages and the team at MTP took this to heart when they came on board to partner with us for this project. They went to amazing lengths to understand the psyche behind our core user groups and deliver an amazing platform for the community.
Mellow Pages Team