
Love Velo
Travel by bike.
Cycling, Travel
Established & Legacy Businesses
Venture Studio
lovevelo.co.uk
Greater
horizons
Pedalling Love Velo to greater horizons, the partnership with MTP aims to propel the cycling travel agency toward its next growth stage.
Key to this is creating a robust digital infrastructure, facilitating seamless scalability without reliance on manual procedures or workforce expansion. To accelerate this digital upgrade, Love Velo is embarking on a Series A Fundraise and MTP has been right there, supporting them every step of the way.

The primary objective of Love Velo's revitalised technical landscape is to enhance the user experience, encouraging increased interaction and engagement between customers and the digital platform. To achieve this, the front end must be intuitive and robust, facilitating seamless navigation and task execution without heavy reliance on manual processes. The core front-end functionalities include a live booking solution, a user portal and a dedicated 'Love Velo Club' mobile application, collectively working to elevate the in-destination experience for users.
Powering this dynamic front end, a bespoke backend administration system which empowers the operational team through streamlined process automation, increasing their capacity to efficiently manage and process a high volume of bookings while maintaining the exceptional standard of customer service synonymous with Love Velo.
The project unfolds in a meticulously planned sequence of four phases, starting with Technical Discovery.
The collaborative journey between Love Velo and MTP is set to reshape the company's landscape.

Milestones
- Mar–Dec 2022
Digital transformation concept incubation
- Feb–April 2023
Technical project discovery
- May–July 2023
Fundraise preparation
- Late 2023
Series A fundraise
- Q1–Q2 2024
Post fundraise
