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Lincoln City Football Club

We are the Imps

Mission

Project Overview

Milestones

Review

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MTP Mission

Working with Lincoln City Football Club, our mission included auditing their digital infrastructure, pinpointing risks, user experience gaps and scaling limitations. We then delivered a tailored technical roadmap, offering budget friendly solutions and recommendations to enhance their digital capabilities and overcome challenges.

Project Overview

Lincoln City Football Club

Our engagement with Lincoln City Football Club (LCFC) involved a meticulous approach. Beginning with an in depth exploration of their systems architecture and operational setup, we established a solid foundation. This understanding paved the way for discussions with the commercial team, where we delved into their long-term digital platform goals. Pairing this insight with extensive research into sports tech trends, we formulated a comprehensive strategy.

The subsequent comprehensive digital audit provided a panoramic view of LCFC's current digital ecosystem. It encompassed an evaluation of capabilities, risk assessment, and identified limitations. The ultimate goal was to ensure that any supplementary infrastructure introduced would foster growth and align seamlessly with the club's future strategy.

Guided by the audit findings, we outlined a clear digital roadmap. This strategic direction included enhancements to the underlying architecture, ensuring alignment with present and future demands. Throughout, we remained mindful of LCFC's financial parameters and resource availability, ensuring a feasible execution. Our efforts harmonized with their technical and business aspirations, culminating in a refined digital strategy poised to elevate LCFC's digital prowess.

Industry

Sports

Toolbox

Engine Room

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Architecture

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Workshop

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Business Planning

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Product Management

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Milestones

Phase 1

Review of the club's current digital ecosystem to ensure the supporting infrastructure will enable growth

Technical architecture audit and infrastructure analysis

Product roadmap and future recommendations ​on LCFC’s future digital roadmap

Phase 2

Comprehensive technical audit

Technical implementation to improve and optimise the existing architecture

Review

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Working with MTP has given us great insight into our data and how we communicate with supporters and commercial partners through our digital platforms.

The team have been efficient and thorough in their feedback, and their audit has provided a clear roadmap for the future.​

Chief Executive Officer

Lincoln City Football Club​​

Project and Portfolio