MTP 2022 Review
December 20, 2022
Analyst Team
Our Lead Investment Analyst, Tobias Howarth, reviews the North American market, the outlook for UK legalization, and the investment opportunities in the cannabis space.
Portfolio News
Mocono
Mocono is a content gating/subscription paywall SaaS platform for media companies. It gives media companies high degrees of control over their online content monetisation strategies. Mocono launched to market in August 2022. Several publishers, including Mulberry Media, have now moved their titles onto the Mocono paywall platform. Mocono founder, Michael Northcott, is focussed on growing their client base before launching a Series A fundraise in 2023. MTP will support Mocono with their investment readiness, preparing a Series A virtual data room, and deliver the subsequent technical upgrades.
Mellow Pages
Mellow Pages is the UK's first digital cannabis clubhouse where members can engage with each other, explore a directory of UK-specific cultivars and celebrate the UK's thriving and distinct cannabis culture. They have recently launched their beta-testing phase, engaging over 150 industry experts and Mellow Pages stakeholders. The beta-testing participants are encouraged to rigorously test various functionalities, recommend potential additions and feedback on the platform-wide content. MTP are responsible for the beta-testing phase and will resolve any feedback relating to the digital infrastructure.
Mellow Pages will launch to general public in Q1 2023. The Mellow Pages team have engaged guerrilla marketing experts, Milk & Amber, the UK's first cannabis-focussed digital marketing agency, to lead Mellow Pages' route to market and digital marketing strategy. MellowPages will target users via organic and paid social media marketing, SEO optimisation and traditional email marketing.
Cheeky Cheerub
Cheeky Cherub is the UK's one-stop shop for luxury pre-loved children's clothing, prams and accessories. They support busy parents through the pre-loved selling process and bring sustainability to luxury children's apparel and goods by extending lifecycles and promoting preloved fashion. Cheeky Cherub are raising GBP 500k in Seed+ capital to fuel their digital strategy and next phase of growth.
Digital Services Debrief
ARIE Finance
Sector:
Finance
Project type:
Bespoke design and development of ancillary microservices.
Client bio:
ARIE Finance was established to meet the needs of underserved mid-market multi-national businesses with complex structures who are not typically supported by the traditional banking sector.
Project deliverables:
ARIE Finance was established to meet the needs of underserved mid-market multi-national businesses with complex structures who are not typically supported by the traditional banking sector.
Project outcome:
the microservices designed by MTP can be integrated into ARIE’s core banking application, as and when required, to automate the client onboarding and KYC/AML screening processes.
SoccerBx
Sector:
Sports
Project type:
Bespoke platform build.
Client bio:
SoccerBx.com was launched in September 2022 to serve the US’ rapidly expanding soccer fanbase. The site provides tips, insights, stats and research to help fans make informed bets.
Project deliverables:
Discovery and creation of technical architecture and development of the SoccerBx website and backend CMS.
Project outcome:
MTP delivered a bespoke platform, developed in accordance with SoccerBx’s individual specifications and on scalable infrastructure with future integrations in mind. MTP delivered the SoccerBx website reskin in November in preparation for the FIFA World Cup and will launch in the UK for the 2022/23 EPL season. SoccerBx plan to introduce new features ahead of the 2023 MLS season.
1851 Trust
Sector:
Education
Project type:
Website design and build.
Client bio:
1851 Trust, pioneered by HRH Princess of Wales and Sir Ben Ainslie, creates transformational experiences for young people at the intersection of sustainability and sport. The charity aims to increase science capital by providing educational tools that demonstrate how STEM subjects contribute to real-world challenges.
Project deliverables:
Design and build of an education platform for the Protect Our Future initiative, providing science-based learning resources that equip 11–16-year-olds with a knowledge and understanding of climate related issues.
Project outcome:
MTP stepped in to help our partners at 1851 Trust at the project’s 11th hour and were able to design, build and launch a new platform for the Protect Our Future initiative within the required, near-impossible three week timeline.
Travel Gay
Sector:
Travel
Project type:
Bespoke platform build.
Client bio:
The world’s most visited gay travel guide.
Project deliverables:
Travel Gay engaged MTP to reengineer the Travel Gay digital platforms. This included a complete rebuild of their existing website’s frontend and the custom development of a bespoke backend system that will support the growing volume of bookings and client data. of bookings and client data.
Project outcome:
Travel Gay’s new application is scheduled to launch in Q1 2023. It will transform the company’s ability to process bookings, handle transactions at scale, automate many of their existing processes and build engagement with their community. As a result of the partnership with MTP, Travel Gay are ready to relaunch and scale their business with an intuitive platform that will serve the demands of their growing client base.
Lincoin City FC
Sector:
Sport
Project type:
Technical Consultancy
Client bio:
Lincoln City Football Club compete in EFL League One.
Project deliverables:
Comprehensive audit of the club’s digital infrastructure and third party vendors.
Project outcome:
following MTP’s partnership with LCFC, the club’s existing platforms are now optimised to deliver maximum value. MTP also delivered short and long term roadmaps for LCFC’s digital platform development, helping the club obtain a detailed understanding of their digital infrastructure. Using MTP’s advice, the club will know when and, more importantly, why to invest in new technologies that meet the demands of the modern football fan and deliver a positive ROI.
Out Of Office
Sector:
Travel
Project type:
Bespoke website development.
Client bio:
Out Of Office are a full-service, luxury travel specialist offering bespoke travel experiences.
Project deliverables:
MTP were engaged to build and launch a bespoke website for Out Of Office.
Project outcome:
MTP worked closely with our design partners at The Pent House to bring their Out Of Office designs to life and ensure the site was optimised for digital marketing to maximise reach.