Project 2023Pow & Go
Creating a shared EV charging network by connecting existing infrastructure and making charging more accessible.
“Working with MTP has been a very collaborative experience. Pow&Go involved a number of complex challenges, particularly around integrating the application with the charging hardware and making the whole experience simple for the user. We worked closely together throughout the R&D, development and testing, openly discussing problems as they came up and finding solutions together. MTP became part of the wider Pow&Go team, and that close relationship was important in getting the product ready for launch.”
Making Charge Sharing Work Seamlessly
Pow&Go had identified an opportunity to make EV charging more accessible while creating new value from infrastructure that already existed. Following early validation, funding and an introduction through our investor network, MTP joined the business as its technical partner.
The ambition was simple, but technically complex: create an experience where EV drivers could discover, book and access charging points across a shared network, while giving individuals and businesses the ability to make their chargers available to others.
MTP worked alongside Pow&Go to translate that proposition into a connected technology platform, bringing together the mobile experience, bookings, payments and physical charging hardware required to make charge sharing work seamlessly.
Making Complex Infrastructure Feel Simple.
Building Pow&Go meant connecting two very different worlds: an intuitive mobile experience for EV drivers and the physical charging infrastructure sitting behind it.
A significant part of the project involved R&D. MTP worked closely with the Pow&Go team and its hardware partners to understand how the charging units operated, then developed the APIs and integrations needed for the software and hardware to communicate reliably.
The user journey presented a different challenge. Drivers needed to find available chargers, understand where they sat along a planned route, reserve access in advance and move seamlessly from discovery through to charging. Mapping, location data and predictive route planning therefore became central to the product experience.
Testing was equally important. The teams carried out extensive remote testing with Pow&Go’s charger manufacturer, validating the interaction between the application and physical hardware before moving into beta. With Italy selected as the launch market, the experience also had to be designed and tested around local language and market context.
Engineering the Charging Journey
- Dec 2023
Discovery begins, defining the charge-sharing proposition, user journeys and technical requirements.
- Mar 2024
R&D moves into the hardware, mapping how the app would communicate with physical charging infrastructure.
- Jul 2024
Product design develops around discovery, mapping, route planning, pre-booking and payments.
- Jan 2025
API development and hardware integration bring the mobile platform and charging infrastructure together.
- Jul 2025
Extensive remote hardware testing begins with Pow&Go and its manufacturing partners, validating real-world communication between software and chargers.
- Feb 2026
Beta testing starts in Italy, refining the product around local users, language, hardware and market requirements.
- Aug 2026
Pow&Go officially launches in Italy across the Apple App Store and Google Play.
