[ 01 ]
Education & Training
Reach learners, employers and funders with messaging that connects with each audience.
Marketing · Launch PadMarketing Launch Pad
Products are built. Brands are chosen.
Brand, strategy, creative and digital marketing that drives growth.Brand, strategy, creative and digital marketing brought together to create demand, engage audiences and drive measurable growth.
Delivering a marketing campaign on a budget
Article →Our approachStart with the outcome.
Start with the outcome.
Not the channel.
We work back from your goal — the same way we grow our own ventures.
Marketing should start with the outcome, not the activity.
We work backwards from what you need to achieve, then build the strategy, message, audience and channel mix around it. The result is marketing with a clear purpose, designed to create demand and drive growth. It's the same approach we use to grow our own ventures.
/ Launch
/ The toolbox
Five areas. One outcome.The Launch Pad Toolbox. Five areas, working to one outcome.
Brand · Marketing · Positioning · GTM
Define where you want to go, who you need to reach and how marketing will get you there.
Brand Strategy, Marketing Strategy, Audience & Positioning, Go-to-Market Strategy.
Identity · Campaigns · Copy · Design & video
Ideas, content and creative that give brands a distinctive voice and bring campaigns to life.
Brand & Visual Identity, Campaign Creative, Content & Copywriting, Design & Video.
SEO · AEO & GEO · Search strategy
Make your brand easier to find wherever your audiences are searching and discovering.
SEO, AEO & GEO, Content Optimisation, Search Strategy.
Social · Community · Organic content
Build audiences, start conversations and keep people connected to your brand.
Social Media, Community Management, Brand Communications, Organic Content.
Paid · Email · Lead gen · Analytics
Turn attention into demand and demand into measurable growth.
Paid Search & Social, Email Marketing, Lead Generation, Analytics & Reporting.
The MTP toolbox
Where Launch Pad fits. Launch Pad works independently, or as part of the wider MTP ecosystem.
Workshop
01turns ambition intodirection
Engine Room
02turns plans intotechnology
Launch Pad
You are hereturns products intobrands
Industries we knowSmarter marketing for your market.Different markets. Different audiences.
Smarter marketing for your market.Different markets. Different audiences.
Smarter marketing.
Every market has its own audiences, behaviours and dynamics. We combine marketing expertise with industry understanding to identify the opportunities, shape the strategy and reach the people that create demand and drive growth.
[ Your market ]
Don't see your market?
Tell us what you do. We'll tell you honestly whether we're the right fit.
Talk to us→
[ 02 ]
SaaS & AI
Make complex products easy to understand, demonstrate their value and turn interest into demand.
[ 03 ]
Financial Services
Build credibility, communicate complexity clearly and reach audiences where trust matters.
[ 04 ]
Sports & Events
Build audiences, engage communities and turn attention into commercial growth.
[ 05 ]
Travel & Hospitality
Build trust, inspire action and turn digital audiences into bookings and loyal customers.
[ 06 ]
Consumer & E-commerce
Reach, convert and retain customers across the channels that matter.
[ 07 ]
Startups & Ventures
Build awareness, create demand and gain the traction needed to grow.
[ Your market ]
Don't see your market?
Tell us what you do. We'll tell you honestly whether we're the right fit.
Talk to us→
/ Grow
The Launch Pad Method
Four steps.One measurable outcome.
We report on outcomes, not activity.
Let’s talk outcomes→- Step 01 / 04
Discover
Goal, audience, market.Understand the outcome, audience, market and current performance.
- Step 02 / 04
Define
Strategy and success measures.Set the strategy, message and measures of success.
- Step 03 / 04
Activate
The right channel mix.Put the strategy to work through the right mix of marketing activity.
- Step 04 / 04
Optimise
Measure, learn, improve.Measure what matters, learn what works and continually improve performance.
Industries we knowSmarter marketing for your market.Different markets. Different audiences.
Smarter marketing for your market.Different markets. Different audiences.
Smarter marketing.
Every market has its own audiences, behaviours and dynamics. We combine marketing expertise with industry understanding to identify the opportunities, shape the strategy and reach the people that create demand and drive growth.
[ 01 ]
Education & Training
Reach learners, employers and funders with messaging that connects with each audience.
[ 02 ]
SaaS & AI
Make complex products easy to understand, demonstrate their value and turn interest into demand.
[ 03 ]
Financial Services
Build credibility, communicate complexity clearly and reach audiences where trust matters.
[ 04 ]
Sports & Events
Build audiences, engage communities and turn attention into commercial growth.
[ 05 ]
Travel & Hospitality
Build trust, inspire action and turn digital audiences into bookings and loyal customers.
[ 06 ]
Consumer & E-commerce
Reach, convert and retain customers across the channels that matter.
[ 07 ]
Startups & Ventures
Build awareness, create demand and gain the traction needed to grow.
[ Your market ]
Don't see your market?
Tell us what you do. We'll tell you honestly whether we're the right fit.
Talk to us→[ 01 ]
Education & Training
Reach learners, employers and funders with messaging that connects with each audience.
[ 02 ]
SaaS & AI
Make complex products easy to understand, demonstrate their value and turn interest into demand.
[ 03 ]
Financial Services
Build credibility, communicate complexity clearly and reach audiences where trust matters.
[ 04 ]
Sports & Events
Build audiences, engage communities and turn attention into commercial growth.
[ 05 ]
Travel & Hospitality
Build trust, inspire action and turn digital audiences into bookings and loyal customers.
[ 06 ]
Consumer & E-commerce
Reach, convert and retain customers across the channels that matter.
[ 07 ]
Startups & Ventures
Build awareness, create demand and gain the traction needed to grow.
[ Your market ]
Don't see your market?
Tell us what you do. We'll tell you honestly whether we're the right fit.
Talk to us→/ Grow
Launch Pad
Ready tobuild demand?
Tell us your goal. We’ll shape the strategy.Tell us what you’re trying to achieve. We’ll bring the insight, experience and creative thinking to shape the strategy and turn it into marketing that delivers.
Our talent
The people who grow your brand.
Marketing specialists who plan, run and grow your campaigns.
Scale your team→
Growth lead01 / 04
Digital Marketing Strategist
8+ years experience
Growth strategyPerformance marketing
02 / 04
Lead Generation Specialist
5+ years experience
B2B Lead GenerationLinkedIn OutreachCRM Specialist (HubSpot)
03 / 04
Senior Graphic Designer
5+ years experience
Brand identityGraphic designUI/UX design
Strategic operations lead04 / 04
General Manager & On-Demand Teams Specialist
15+ years experience
OperationsTeam scaling
Case Studies
Proof, not promises.
01 / 01
01 / EEV · Launch PadEEV case study coming soon.
The brief
We're preparing the full EEV case study.
Built with
Launch Pad
Outcome
Case study coming soon
/ Scale
INSIGHTS
THINKING OUT LOUD
Essay
Delivering a marketing campaign on a budget
Every business owner recognises the value of impactful marketing.
4 min↗
Essay
Telling your business story: How to get your marketing message right
It may sound counter-intuitive but, when it comes to marketing, business founders often struggle to…
5 min↗
Blog
Expert Insights: Milk & Amber’s take on UK Cannabis
MTP partnered with Milk & Amber, the UK’s top cannabis marketing authority and thought-leaders, to provide a…
4 min↗
MTP’s marketing division: brand, strategy, creative and digital, working to one outcome.Launch Pad is MTP’s marketing division, bringing brand, strategy, creative and digital marketing together to create demand and drive growth.
We market as operators. We report on what marketing achieves, not just what was done.We approach marketing as operators as well as marketers. Our experience building and growing our own ventures shapes how we think about strategy, investment and outcomes, with reporting focused on what marketing achieves rather than simply what was done.
Yes. Use it alone, or connect other MTP capabilities as you grow.Yes. Launch Pad works independently, with the wider MTP ecosystem there when you need it. Engage us purely for marketing, or connect other MTP capabilities as your needs evolve.
No. We start with what you’re trying to achieve, then recommend the capabilities and channels that make sense. That might mean one area of Launch Pad or a connected mix across several.
We agree what success looks like from the start, then report against the outcomes that matter to your business. You’ll see what’s working, what we’re learning and where we recommend focusing next.
It depends on the objective, starting point and channels involved. We set clear expectations from the outset, with milestones that show progress while longer-term activity builds momentum.
Both. We work with new ventures finding their market and established businesses looking to strengthen their brand, create demand or accelerate growth.
It depends on your goal and scope. We’ll recommend a budget once we understand the outcome.Every engagement is different. Scope and investment depend on what you’re trying to achieve, the capabilities required and the level of support you need. We’ll recommend an approach and budget once we understand the outcome.
Launch Pad
Ready tobuild demand?
Tell us your goal. We’ll shape the strategy.Tell us what you’re trying to achieve. We’ll bring the insight, experience and creative thinking to shape the strategy and turn it into marketing that delivers.